The art of story telling

Die deutsche Version gibt es hier.

By Gaby Feile

In a world in which we are overwhelmed by information, one needs to find new ways to reach out to readers, fans and eventually clients. Using new technologies is a both efficient and effective way. Yet only if your content is interesting enough, people will read it and, hopefully, share it with others.

So, when I launched the website of my company, I wanted to write a little story that is both informative and engaging. I created a professional e-mail campaign and sent it to my contacts.

If you haven't received the story, here it is. If you have received it, maybe you want to read it again?

Here we go:

                                                               
 

May I tell you something new?

It was in March 2009 when I wrote down the idea black on white for the first time. The sun was shining and the outside temperature was 31 degrees Celsius. It was in Dubai.

Since living in Munich, I had been carrying around 1001 puzzle pieces in my mind. They were unsorted ideas and inspirations.

What I knew, however, was how the picture should look like in the end:
 

I would like to make hotels to places in which guests feel the motivation of the staff and appreciate their hospitality so much that they keep coming back.

Later, in the heat of the desert, I selected the parts of the puzzle that formed the frame. 

My childhood, studying theory and practice, and professional experiences were some of the parts, as well as my passion for hotels and communications, and my intention to enthuse people.

I moved to Valencia, in passionate Spain. Step by step, Kommboutique was created with patience and concentration - and with the support of many people. They completed what I had missed, and I wish to thank all of you very much. 

Now I am back in beautiful Germany and am still looking for the perfect place to live and work, somewhere near Munich.  

Today, I am opening the door to Kommboutique and invite you to have a close look. Be curious, try things out, ask me questions and tell others and me what you like.

The puzzle, however, is not complete yet. Therefore, please join the game and complete the gaps with the available pieces!

Step into Kommboutique here and afterwards pick the role you would like to play.

You can read how I engaged readers by offering them various actions to pick here on the original post.

And if you prefer moving pictures and music, watch a self-produced 30-seconds spot here: